If you are interested in certain careers such as marketing, digital media, or copywriting, then having a personal page is a must since employers expect to see your creative portfolio before hiring you. This also often applies to other career interests such as STEM where you can showcase your projects or present an image of an expert to the rest of the world. All you will need to have is a page builder to set up a sharp website that helps you get the job you want or to establish your own personal brand. It can also help you if you’re an active member of the online community as it can raise name recognition and develop influence over your peers.
Here are the key advantages of creating your own website:
1. Branding and Image Management
Regardless of whether you are going after a new position or just beginning a side business, a great number of people will search for your name on the web. It helps that when they search you, they’ll get a clear visual representation of who you are. This is important as most job websites restrict your image and representation to a uniform display with their normal formatting. A website lets you control the information you want to display and allows you to tell your story.
2. Help With Recruiters
It is true that recruiters consider the candidates that apply to their organization, however, they also frequently look online to search for top candidates to fill job openings or to bring in new candidates to strengthen their bench even before the next job opening. By having a website, you have a better chance of being discovered by recruiters who are looking for a particular expertise or qualification. It is very possible they can discover you through your website by their own internet searches.
What should you include? A personal site will typically include your work experience and training, it is very much similar to a resume in this regard. Examples of past projects and anything else that you think speaks to your expertise make great content. By establishing an impressive presentation, you can always be out there for recruiters to find you even when you are not actively looking for a job.
3. It’s Dynamic
It's a good idea to routinely refresh your resume to stay up to date. Your personal website allows you the opportunity to keep your personal information up to date and add new additions to your portfolio. This is also possible to achieve through websites like LinkedIn, however, having your personal website allows you to showcase your creativity as well as build a multi media portfolio that cannot easily be achieved through pre-existing applications.
4. Learn New Skills
When you begin exploring and building an individual site, you can acquire additional skills in website development, and creative resources that are available for you to use. You can see what works for you and what does not while continually modifying the content. You can also stay up to date with the latest web development tools that are available for you to incorporate into your website. You will learn how to draw in viewers to your website or blog, and figure out have to increase your website’s ranking on Google, and understand the essential parts of Search Engine Optimization (SEO). These skills are valuable for almost everyone these days who want to stay relevant and competitive in the job market.
The wider your audience is, the more influence you can have in your profession or area of expertise.
5. Freedom to Be Creative
Creating a website provides you with an opportunity to bring your creativity to new horizons. Regardless of the objective that you have for your website, it will give you the opportunity to showcase your individual talent and creativity. Each detail/component of your site says a lot about who you are both as a person and an expert, so it is a good idea to think about items such as your logo, your design, and all the marketing details while designing and building your site. The more personal you can get, the more your audience would notice you.
In short, building a website will not only help you land a promising career, but it will also help you promote yourself in a healthy way. By starting early in college, you can get a head start on your competition and allowing recruiters to notice you. Right now, blogs have become extremely popular for people to share ideas or experiences with a wider audience. A personal website lets you become more versatile in what you want to achieve with your platform. It’s your own domain and let’s you showcase yourself to the world.